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Navigation platforms such as Google Maps already collect real-time traffic information using GPS signals from millions of smartphones.

However, this data is mostly used after drivers have already entered highways or congestion zones.

As a result:

• Drivers may enter highways without knowing about long traffic jams ahead.
• Traffic congestion on expressways is detected too late.
• Vehicles become trapped in multi-kilometer queues with no nearby exit.
• Navigation systems cannot easily reroute vehicles once they are inside long highway stretches.
• Motorists waste fuel and time waiting in unexpected congestion.

This creates inefficiencies at scale:

• Long-distance highway traffic jams affecting thousands of vehicles
• Increased emissions due to idling traffic
• Delayed travel and economic productivity loss
• Driver frustration and safety risks

In a digital navigation ecosystem, the lack of pre-entry congestion warnings near toll plazas represents a missed opportunity for smarter traffic management.

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